• During the seventies... <<
• First successes
• The problem
• The solution
• A lucky intuition
• The new adventure
• "La Monferrina" headquarters

During the seventies

Arturo Masoero, owner of the Monferrina, leading company in the manufacture of professional pasta-making machines, possessor of a draughtsman's diploma, with a great vocation for gastronomy and cuisine, decided to open a restaurant. Asti, his home town, and Monferrato added a rich and ancient cultural heritage to his natural inclination.

Masoero in fact began his work in the kitchen, between plates and hotplates, together with his brother, in Asti.